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ESQUIRES COFFEE HOUSES
Time for Coffee!
Esquires Coffee Houses, an established North American coffee franchise, is proving a winner with franchisees this side of the Atlantic who can see the business benefits associated with our morning cup of coffee.
Having built a loyal customer base in Ireland since they first moved into the Irish market in 2001, they now have ten locations throughout the North and South of Ireland in Belfast, Carlow, Carrick on Shannon, Gorey, Kilkenny, Maynooth, Lisburn, Limerick, Newtownards and Wexford.
In addition, Esquires are currently working on a number of new outlets in Dublin, Cork, Westport, Longford and Naas which are scheduled to open in the next 12 months. Suitable applicants are now been considered for these locations.
Tony McVerry, Managing Director attributes a major part of the Esquires success story to having fully committed franchisees and staff on board.
"The Esquires Coffee Houses franchise is built on the principle of delivering an extremely high level of service. In deciding who to give franchises to, we look for somebody who is prepared to work hard in the business and is a good communicator with staff and customers alike."
A business background though preferable is not essential according to Tony as Esquires provides all the training required.
"If somebody has a genuine interest in the coffee business, I would recommend they make an application straight away otherwise, they will be missing out on an opportunity in one of Ireland's fastest growing business sectors," says Tony.
Not one to miss out on a good business idea is franchisee Tom Hennessey who owns the very successful Esquires in the Fairgreen Shopping Centre in Carlow and has recently opened his second Esquires outlet in Gorey.
Customers, Tom says, also love the idea that all our Coffee, Tea and Hot Chocolate are exclusively Fairtrade, something that no other coffee chain offers in Ireland. Tom says "Esquires combines the very best in coffee shops with good food- and it works!"
Tom now boasts a growing trade in morning coffees and drinks with customers commenting on "the nicest coffee they've tried in Ireland."
Tom Hennessy, Esquires Carlow and Gorey Franchisee
John Dunne, franchisee in Maynooth agrees. He heard of Esquires when he was researching franchise options and was immediately taken with the concept which he could see had the potential to become something big in Ireland.
"I opened Esquires in Manor Mills Shopping Centre in October 2005 and am planning to open another outlet as soon as a suitable location is identified."
In choosing Esquires over other franchise businesses, he was impressed with the comprehensive range of benefits offered including a turn key operations package, branded design concepts, marketing and promotion, supply management and site selection.
"This business has exceeded my expectations", says John. "I would certainly recommend an Esquires franchise to others as I really think this business has taken off big time in Ireland and while the recession has hit the economy hard, the coffee industry seems to be holding its own."
John Walsh, Esquires Wexford Franchisee
Esquires Coffee Houses franchise will be seeking 20 more new sites across the UK and Ireland in the coming year as part of an ongoing expansion programme.
If you would like to be part of this success story and if you have the hunger to develop your own business, then why not talk to us. If you would like more information or if you would like to contact somebody within the company please fill in the online form below and we will contact you as soon as possible.
Related Articles
- Esquires Coffee is a Runner Up at the National Awards for Retail Excellence read
- Esquires Coffee Houses makes shortlist for FBD Retail Excellence Ireland Awards 2009 read
- Growing Business in the Recession read
- Esquires Scores perfect 10 in Ireland read
Success Stories
- New Kilkenny Coffee House is Latest in Esquires' Success Story read
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