Master Franchise Opportunity from a Successful International Chain

The Company

Mr. Pretzels is a pioneering chain of pretzel kiosks and stores founded in Puerto Rico in 1994. Presently there are over 140 kiosks in major malls in the U.S., Puerto Rico, Brazil, Venezuela, Chile, U.K., and the Bahamas. We are presently targeting numerous markets in the world.

The Founder

Luiz Penna, the founder of Mr. Pretzels, has enormous work experience in various fields of business. A former junior top tennis player in Brazil and the U.S., Luiz has worked in distribution, promotion, advertising, sales and marketing management for companies such as Johnson & Johnson, Philip Morris, Frito Lay and Pepsi Cola.

With such vast experience Luiz has been able to create, develop, and internationally expand a company that sells millions of pretzels in the U.S., England, Puerto Rico, the Bahamas, Chile, and Venezuela.


Driven by excellence and perseverance and after lengthy research into the snack industry, he has been able to create a pretzel concept that has thrived especially in industrialized and developing countries.

With his drive and passion for the brand, Luiz has established over 140 stores in 7 countries within the last 10 years.

The Product

Mr. Pretzels stores offer a wide variety of pretzels baked on site. The most popular are the cinnamon sugar, original (salted) and the parmesan cheese pretzels.

The tempting aroma draws shoppers from down the mall and round the corridor. We began with our special Dutch recipe that originated in Pennsylvania, and spent years perfecting our products.

Our pretzels contain no preservatives. Using only the finest quality natural and healthy ingredients, we prepare the dough moments before it is served. The pretzel-shaped dough is baked to a golden texture.


International Franchising

Mr. Pretzels currently offers franchising opportunities for individuals and companies that adopt the strategy of multi-unit territory development. This business model enables our partners to build the brand in their territory as well as leverage marketing and purchasing capacity. We require 100% of the first-year development to be funded through allotted capital and, at minimum, 30% of the next four years (development schedule is 5 years) to be accessible dedicated capital.

Profile of a Franchise Partner

Our goal is to select franchise partners who possess the right mix of expertise and enthusiasm, as well as the following characteristics: 

  • Solid business experience 
  • Multi-unit management
  • Proven expertise in retail (food and beverage a plus)
  • Previous franchise experience advantageous
  • Net worth of US $500,000 
  • Liquid assets of US $250K (cash or cash equivalent)
  • Liquid assets of US $250K (cash or cash equivalent)
  • License Fee TBD
  • Royalty Fee TBD
  • Local Advertising TBD
  • Advertising Fund TBD

Franchise fees vary and are based on the size of the territory, projected number of Mr. Pretzels stores to be developed and local franchising standards.

Support Services

Operation Support is dedicated to assisting you with every phase of store development: from initial layout through ongoing operations. Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Centre. Expect your Consultant to provide expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more.

Purchasing: We will assist you by providing advice and counsel on setting up your distribution systems, along with sharing the unique advantage of our purchasing programs for necessary equipment, furniture, fixtures, etc.

Development: We offer plans for smooth, consistent development and construction for every store. Our development staff will assist you in the creation of a store layout that maximizes your building requirements, and provide you with recommendations for decor and signage.

Training: We offer extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. Each store will receive a comprehensive Training Manual that covers all management and staff procedures - from opening to closing-plus information on financial reporting, accounting, inventory, and human resource management.

Marketing: We will provide each franchise partner with a marketing strategy and guidance for successful implementation. Mr. Pretzels' franchise partners have access to proven marketing and promotional materials, including point-of-purchase displays, merchandising displays, and any new materials we may create. We will also assist you with grand opening support, successful new product rollouts and other sales-building initiatives.

The Research and Development Team continually explores new product ideas. After each new recipe is customer-tested and approved, it is made available to our franchise partners.

For more information please fill your details out below and a member of our franchise team will be in touch.

Contact Information

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